WordPress is a website hosting and building platform and a content management system (CMS). If you need to create and host a website, you should visit WordPress.com.
If you have already found a hosting provider and just need to create a website, you should go to WordPress.org and download the open-source software.
The platform’s so popular that it hosts nearly one-third of all sites on the Internet. Yet, it has its strong points and weaknesses. Let’s review them in greater detail.
Advantages of using WordPress
Every WordPress tutorial highlights the platform’s advantages first before looking at its few remaining flaws.
Inexpensive website hosting & setup
WordPress’s cheapest hosting plan costs $3.99/mo if paid for a year ahead. If you need more functions, you can go Premium for $8/mo. The business and the eCommerce plans cost $25 and $45, respectively.
Intuitive site-building
The platform’s website editor is intuitive and uses fixed code snippets, themes and, plugins. If you know a thing or two about coding, the customization possibilities are endless.
Themes & plugins for every occasion
WordPress offers free website themes in most industries; just take some time to browse its library and pick up the one that fits your brand like a glove.
You can find dozens of free plugins on the plugin market that will provide your website with some basic functionality.
Please note that the more expensive the hosting plan you buy, the more premium themes and plugins you’ll get for free.
Easy transition between designs
As your business grows, you may decide to overhaul your brand’s look. With WordPress’s open-source approach to website design, this won’t be a problem.
Instant mobile optimization
Because WordPress is a content management platform, your site’s content automatically gets optimized for a mobile view as soon as you upload it. You can add some refining touches with a specialized plugin like WP touch.
Instant SEO
WordPress is built with SEO in mind and features constant codes for top Google indexing. That’s because the SEO editor Yoast is automatically installed on every WP website. Should you need advanced SEO features, you can try Yoast Premium.
Easy site maintenance
Once you learn how the platform works, maintaining your website should not be an issue. You can find tons of relevant info in WP’s comprehensive knowledge base.
Security
You must remember to run core updates on time and update all security plugins as soon as new versions are released. Finally, you should install the latest security patches as soon as they become available.
Convenient backlinking
No business site can get noticed without an effective backlinking strategy, and WordPress is the best place to develop one.
The inbuilt RSS feed function lets content creators popularize your products and services across the web.
Robust ecommerce capabilities
If you need an online shop here and now, WooCommerce will help you set up one fast. The plugin installation is free, but you may have to pay extra for premium themes and widgets. The more functions your web store needs, the higher the total price.
Targeted online marketing
WordPress offers numerous marketing content options if you need to spread the word about your business across the Internet.
These include perfectly-optimized posts, engaging photos, and attention-gripping videos.
The Photo Gallery plugin lets you create photo galleries and video libraries showcasing your products and services.
One-click social media integration
You can easily link your WP site to your business’s profiles on Facebook, Twitter, or LinkedIn with the one-click social integration button.
Disadvantages of Using WordPress
Like any other online platform, WordPress has some minor setbacks. Let’s look at them one by one.
Steep learning curve
The above paragraphs may leave you with the wrong impression that everything you do on WP is a piece of cake.
It will become easy once you get the knack for it. However, the introductory period may be rough and stressful.
Added costs
While most of the essential WordPress stuff is free, you’ll soon realize that costs are piling up with every premium tool you install.
Security issues
Unless you opt for a managed hosting plan from WordPress.com, you’ll have to take care of your site’s security single-handedly. That creates a possibility for security breaches and data leaks.
Overuse of SEO
Unless you have previous SEO experience, you may accidentally over-optimize your content. As a result, Google will downgrade instead of promote your site.
Let’s Wrap Up
WordPress is a multi-functional SAAS solution that can help you build and host various websites within a reasonable budget. You’ll only have to learn some coding and SEO first.
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